Harvey Nichols
Role - Creative Lead (2015)
In collaboration with #BEEN #TRILL, Harvey Nichols launched a groundbreaking capsule collection that seamlessly blended high fashion with streetwear culture.
The project featured iconic figures in the fashion industry, including Matthew Williams and the late Virgil Abloh.
As the Creative Lead, I developed and presented the concept and strategy for the collaboration, ensuring the vision was communicated effectively. I oversaw the design of the capsule collection, ensuring that it resonated with both high fashion and streetwear audiences.
Additionally, I managed the planning and execution of the launch event, creating a platform for the collection to gain the recognition it deserved.
Designers and brands who collaborated on this project included Kim Jones, Hardy Amies, Gareth Pugh, Shaun Samson and Adrien Victor Sauvage, and Linda Farrow.
Key Contributions
•Brand Collaboration & Visual Identity:
Crafted a bold visual identity for the Harvey Nichols x #BEEN #TRILL collaboration, merging streetwear aesthetics with luxury branding to create a cohesive, elevated experience.
•Campaign Development & Art Direction:
Developed campaign concepts that resonated with contemporary culture, ensuring a cohesive narrative across digital, print, and experiential platforms.
•Design Prototyping & Merchandise:
Consulted merchandise prototypes that reflected the collaboration’s unique ethos, enhancing customer engagement and elevating brand visibility.
This collaboration not only solidified Harvey Nichols as a progressive space in luxury retail but also showcased the convergence of street culture and high fashion.