Based in Milan, O.A.M.C operates at the crossroads of modern luxury and utilitarian design, merging technical precision with cultural depth. Each collection is a study in craftsmanship, innovation, and artistic collaboration, pushing the boundaries of contemporary menswear.

I developed a communication strategy that interconnected sound, workshops, and strategic partnerships to amplify the brand’s presence across diverse cultural spaces. Central to this approach was the use of acronyms to define each season, reinforcing thematic narratives and establishing a distinct conceptual framework for every collection.

Additionally, I embedded referencing as a core element of the campaign, highlighting the contributions of photographers, artists, and collaborators to deepen engagement and foster a sense of community around the brand.

By integrating these elements, I helped position O.A.M.C as more than just a fashion label—a platform where design, culture, and innovation intersect to create lasting impact.