LABCLO.
Role - Creative Lead (2022)
LABCLO is a Birmingham city centre retail space inspired by Hong Kong’s vibrant retail culture, seamlessly blending commerce with local heritage. Through rebranding and strategic planning, the store attracted high-profile brands, positioning itself as a key destination with an exclusive yet culturally resonant offering.
Key Contributions
Brand Collaboration – Developed a cohesive visual language to unify high-profile partnerships, ensuring brand alignment while maintaining LABCLO’s unique identity. Designed co-branded assets that elevated both in-store and digital activations.
Merchandise – Designed exclusive apparel and product packaging that reflected LABCLO’s aesthetic and values, reinforcing its identity and desirability within the market.
Graphics & Motion – Created dynamic digital storytelling assets, including motion graphics and campaign visuals, to enhance brand engagement across social media and in-store displays.
Strategy – Led early-stage brand positioning, securing influential collaborations that increased visibility and credibility. Implemented strategic initiatives that strengthened community engagement while maintaining an exclusive appeal.
